The term "advertainment" is a method of advertising a product through entertainment. This used to be as simple as product placement within movies and television programs, but now advertisers are creating their own short dramas and/or comedy flicks to help promote their product. For example, BMW created their own short series in which this secret agent guy drives around town in a Z4 and always manages to save the day. But that's fair enough though, because the Z4 and all other BMWs are just amazing cars. There's no two ways about that.
But anyway, I'm going to talk about Nokia's advertainment... adverts/programmes.
Do you know what I can do because this is a blog? I can show you the videos that Nokia made via YouTube. Isn't the internet cool?
[insert videos here]
How are corporate brands such as Nokia using online video to make films and create 'viral marketing'?
They uh... well you see it's like this... viral videos are like... um... I don't know really. I'll have to get back to you on that one. AKA [insert essay-style answer here]
What do you think is distinctive or valuable about this method of 'new media advertising'?
I suppose it makes a change to all the other crap we usually get for adverts. Again [insert essay-style answer here]
Pete out.
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